20 Mar What Do You Do In An Economic Crisis To Ensure Business Survival
We have just entered an unprecedented period of economic uncertainty. Instead of going into panic mode, as a business owner, your primary job is to do a deep analysis of your cash and cash flow situation and make a plan to ensure business survival through this turmoil.
Cash and Cashflow is the lifeblood of all businesses. Right now, more than ever you need to know exactly what is going on with your and start making some projections with assumptions based on clear numbers.
Below are some actionable tips to get you started on the road to surviving the economic crisis and here is the accompanying worksheet for you to download and complete with your business numbers.
This will pass and your focus, plans and actions will determine how your business weather this storm.
For now, at this time of enormous uncertainty, use the list below and the 13 week rolling cash flow forecast downloadable spreadsheet to get clear on your numbers and then formulate a plan to help your business survive the next few weeks and possibly even the next few months.
- What are your current cash balances?
- What is the amount of your accounts receivable (money owed to you), that can be collected quickly or is overdue?
- What actions do you need to action to keep your accunts receivable moving forward?
- You need a projected cash flow of operations taking into consideration the current climate stays the the same for three to fourth months.
- What is your projected cash burn rate? (Total expenses on a monthly basis.)
- What are your monthly variable vs. fixed expenses.
- Make a list of payments that can be extended or delayed. This may include loans, mortgage holidays, vendor or supplier invoices. HMRC are letting people delay paying tax bills. If you rent a business premise we urge you to wait before giving notice or abandoning it as the government are going to offer a grant for businesses to pay their rent and potentially even cover staff cost. However, if you let go of your business premises and/or staff you may not be able to get any financial aid.
- You need to take a thorough look into any sources of additional financing available. The government are talking about business loans up to £5million. You could also look at a line of credit at the bank, your personal funds available to add to the business, or even borrowing from friends and family.
- Do you have any unused assets that can be liquidated for cash?
- What is your personal financial burn rate? Can it be adjusted to preserve cash for the business?
- Expansion, Growth and capital Expenditure plans can be delayed until the current situation stabilises.
Be careful with what you cut and adjust and the length of time you do it. A sick or weak business can be revived however, a dead business cannot so make sure you still have something to work with after this all blows over.
You are going to have to make some decisions and find the courage to execute and help others do the same. If you have a team, be open with them and as the leader, it is your job to communicate the plan well so they can understand how it impacts them. Hopefully, you are in a position where this crisis will solidify your team rather than destroy is as will happen un many businesses.