15 Apr Get to know your customers
Getting to know your customers is fundamental for running any business. They are the sole reason your business is running in the first place, so here are some ways to get to know your customer.
Getting insight from your customers allows you to get a better sense of direction within your business, further guiding you to success.
Understanding your customers also builds stronger customer relationships and can curate new sales through positive recommendations. Here are 5 ways you can get to know your customers better:
- Ask your customers what they want
- Create in depth buyers personas
- Encourage customers to leave an honest review
- Find out what they are saying about you online and offline
- Use social media for customer service
Ask your customers what they want:
“No business plan survives contact without customers” is a famous quote by Steve Blank. Things change so quickly in the startup world; what you think your customer wants can be very different from what they actually want. Customer feedback is important as it allows you to make informed decisions about your product/ service/ brand/ company. It can also influence innovations and changes to your product or service, as all business runs on customer demand. It is also imperative to measure customer satisfaction among your current customers. Getting to know how they feel about your product/ service and support within the company is invaluable.
We have created a survey worksheet that asks customers 6 important questions. Download your worksheet pdf and start using these simple, yet effective questions to get the most out of your customers.
Create in depth buyers personas:
A buyers persona is a research based profile that personifies your ideal target customer. It is necessary to create buyer personas to get refined marketing perspective that is tailored towards your target audience. By analysing and understanding their lifestyle, this can help drive your business better and focuses your attention on customer needs.
We have also created a buyers persona worksheet that you can fill out if you need guidance. This includes all you need to know about your customer, all you have to do is fill it out with your ideal target audience! This will give you a better understanding of your customers needs and allows you to build better marketing campaigns. Download your free worksheets here to get to know your customers better.
Encourage customers to leave an honest review:
As an entrepreneur, you will know the importance of reviews. You want people to talk about your business and leave honest feedback so that others can read it and make a decision on whether or not they would like to use your service. You may have the best product on the market that solves everyone’s problems, but if no one leaves a review there is no real credibility. These testimonials can also be placed on your website and social media to help establish trust with potential customers so encourage this as much as you can.
Find out what they are saying about you online and offline:
If you are a startup entrepreneur or small business owner, chances are that you have heard about the importance of having a social media presence and online reputation. These days it is not enough to only have a website with your contact information on it; people also want to know what their peers say about you before they do business with you. It’s important for businesses today to be able to capture feedback from customers in order for them to improve their services and products. Social media also serves as another touch point for potential prospects as they can see what type of content you are posting and how you are engaging with your current customers.
Use Social Media as a customer service platform
Small businesses should take advantage of social media as a customer service platform. It allows you to engage personally with customers, and gives them an opportunity to voice their concerns or praise publicly. If this is a customers first touch point you can refer them to your website and guide them on how to use it. Examples could be facebook messenger and instagram dms to answer any enquiries or questions.
If you want to have a better relationship with your customers and refine your marketing techniques download our worksheets and start getting to know your customers!
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