Podcasting Made Simple

Black Guy Podcasting

Podcasting Made Simple

Black Guy POdcasting

Photo credit Convertikit from Unsplash.com

Thinking of Getting Into Podcasting? 

 

So there’s a lot, and I mean a lot of info out there about podcasting online these days. And as usual, in a relatively new industry, there is conflicting advice everywhere you turn. If I was new to podcasting and wanted to start one,  a quick google search would leave me swimming in a sea of microphone reviews, microphone stand reviews, microphone cable reviews until you don’t know who or what you even are anymore. It’s enough to put you off before you’ve even begun. Sure, it’s useful to know what’s what in the world of podcasting equipment but what we really need to know before getting started is…

  • What is podcasting anyway? 
  • Why do I need it in my life? 
  • How do I make the most memorable, entertaining, compelling podcast show possible? 

Let’s dive in…

What is Podcasting?

Podcasts are possibly the most personal way of reaching an audience. We are invited into people’s homes, their cars, when they’re walking their dog. We are right with them in their ears, on their phones, on their amazon Alexa which may or may not be spying on them in their kitchen. To be invited into the personal lives of people that we want to connect with is a privilege. We should do our utmost to give them the best possible listening experience. They have given us their most precious resource. Their time. 

We are honest, we share ourselves with our listener. We allow ourselves to be vulnerable. We invite guests with the same ethos. After all, when we do this, we help them to understand the person behind the brand. Our brand becomes personalised to the listener. 

We hear about products and companies all day long through all the various forms of advertising. Yet to many, these are faceless organisations, ones that have no bearing really on their lives and experiences. 

I get that, but why should I start a Podcast?

Imagine if you could unlock this door by sharing your story. Because you are your brand. People love to hear about how people came to where they are now. What made them start their business? What were the steps they took that led them to pursue their passion? How did they get into doing what they are doing? What important messages have they got to share that they learnt along the way? What funny or interesting stories have they to tell?  

Doing this right will build a growing community around your podcast and your brand. Just like in music, artists can deeply touch the lives of their fans and are with them through each other’s journeys. They grow a dedicated loyal following because of it. Podcasts have the power to do this too. 

The beauty of podcasts is that they are limitless. Your podcast can be as big as your ideas are. They can be genre clashes between comedy and food like the antics of ‘Off Menu with Ed Gamble and James Acaster’ where guests are invited into a magical make-believe restaurant to choose their perfect three-course meal, while hilarious digressions and anecdotes often end up taking centre stage. 

They can be empowering and informing like the amazing Sangeeta Pillai’s ‘Masala Podcast ‘, part of a platform for South Asian women to talk about cultural taboos without shame or judgement. Featuring stories not just about sex and sexuality but also about periods, coming out as queer or transsexual, sexual harassment, shame around the body. 

They can transport you into a world that goes on behind closed doors like ‘Tape Notes’ a podcast about the art & craft of music production which reunites an artist & producer to talk about the highlights of their collaboration at the studio their record was made. 

The possibilities are endless. As podcasting rises up even further into the mainstream, carrying with it independent brands, creatives and individuals, we are likely to see more connected communities and networks around them, which ultimately result in a loyal, organic following, and along with it, more success stories. 

So how do we make the most memorable, entertaining, compelling podcast show possible? 

The first few seconds of a podcast episode can make or break engagement. The listener knows this show will go on for half an hour or more. If they feel disengaged after 30 seconds, they know they won’t make it through the episode so they go for another instead. This is why your intro and your podcast trailer are so important. 

The opening should always explain what your podcast is about, what will happen in this particular episode and if you have a guest, it’s important to have an introduction to them. Additionally, outlining the value of the podcast, such as why you made it or what you hope to achieve with it will guide the listener and get them on board right from the start.  

I find the best podcasts have a three part introduction structure. The first part is a sound logo; something that gives your podcast a signature or a sonic identity. This could be something musical, speech or a combination of both. It could also be a field recording (recording made away from the studio) to set the scene. Think about it like a TV or radio show. They all have instantly recognisable intro themes. Many podcast intros will also include a recap or highlights of what happened in previous episodes. 

Following your sound logo, would come your official podcast music. This could be a royalty-free/ licenced musical soundtrack recording or one commissioned exclusively for your podcast. Over the top of this would come the introduction to the series, including all the hows and whys mentioned earlier. 

Finally, you would close your introduction with a third section to establish the topic of this specific episode as well as an introduction to your guest(s). 

So to review, 1. Sound logo. 2. Music & series introduction. 3. Episode & guest introduction. 

So within those first few seconds, you have something distinctive, totally unique to you and your brand, with music perhaps one day as recognisable as the eastenders intro theme and an introduction to match. Not all podcasts need to be formatted in this way but the key is having a familiar repeating structure, as standard, across all episodes.

Consistency of structure and format is absolutely essential to creating an engaging podcast. As listeners, we appreciate repeating patterns and defined structures. It’s about building familiarity to create a predictable and comfortable space for the audience to enjoy, where anything goes, but within a certain set of parameters. If you came back every evening after work and your furniture had been replaced and was in a different place each time, you would start looking for a new home. 

Apart from having a solid outro, where you can share your details and products, the structure for the rest of the episode is dependent on your podcast. It is always a good idea to break things up into sections. For example, it can be helpful to have a section following your guests appearance, reflecting on the conversation you had, and try to include ways to engage with your audience based on what was learnt. This will help strengthen the narrative and steer it in the right direction. 

Each month, Sunny Robertson, Founder of Podcast Creator, and In House Engineer, Producer & Editor at Mainyard Podcast Studio  will be posting about a specific topic to help you on your way to becoming a podcasting guru. 

To help get you started, Mainyard Podcast Studio are offering 1 Free Hour of Studio Recording time, and Podcast Creator are offering a Free 30 Minute Consultation on how to produce your World Class Podcast.

To book your session, and to find out more about topics like:

  • How do I come up with unique, engaging and creative personalised podcast content for a growing audience? Something that stands out from the 190,000 new podcasts that were launched  in 2019 alone.

  • How do I choose the right guests for my podcast, how do I find them, where do I find them and how do I get the best from them?

  • How do I choose the right equipment for me?

  • How do I choose the right platform for my podcast and how do I upload it?

  • How do I market my podcast and grow my audience, when there are already so many amazing podcasts out there?

 

There’s a lot to know and a lot of fun to be had. Now is the era of the podcast!

We can’t wait to hear your Podcast Masterpiece!

Written by 

Sunny Robertson

Producer & Audio Engineer 

www.podcastcreator.co.uk

sunny@podcastcreator.co.uk

British Podcast Awards 2020 Winner

Sound Up & Spotify Originals

In House Engineer, Producer & Editor 

Mainyard Podcast Studios

www.mainyardstudios.co.uk/podcast-page 

Neon sign with music note

Photo credit Mohammed Metri via unsplash.com

 

The possibilities are endless.

 

As podcasting rises up even further into the mainstream, it carries with it independent brands, creatives and individuals.

We are likely to see more connected communities and networks around the podcasts, which ultimately result in a loyal, organic following, and along with it, more success stories.

 

Each week, I will be posting about a specific topic to help you on your way to becoming a podcasting guru. There’s a lot to know and a lot of fun to be had. Now is the era of the podcast!

 

 

Warm wishes,

Sunny

 

Download your Free Quickstart Podcast Guide here

Book the Podcast Studios Here: Submit the enquiry form and a member of the MYS team will be in touch to help you complete your booking.

Sunny Robertson sound engineer

Sunny Robertson in Mainyard Studios Leyton Podcast Studio

 

Producer & Audio Engineer

www.podcastcreator.co.uk

sunny@podcastcreator.co.uk

British Podcast Awards 2020 Winner

Sound Up & Spotify Originals

 

In House Engineer, Producer & Editor

Mainyard Podcast Studios

www.mainyardstudios.co.uk/podcast-page/

 

 

*****

 

 

 



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