Last updated on May 9th, 2024 at 04:13 pm
Welcome to the heart of Mainyard Studios(Meet Moji & Malii The Folks Of Scandinavian Loft), a kaleidoscope of creativity where each week unfolds a new chapter in the Roll Call. Today, we invite you to join us on an immersive journey into the dynamic world of Scandinavian Loft, helmed by the visionary duo, Rachel Lasebikan (Moji) and Martin Malii-Karlsson. Nestled within the eclectic co-working spaces of East London, their presence resonates as they redefine intelligent design solutions and reshape living spaces worldwide.
Embarking on the Co-Working Canvas: Rachel and Martin’s Mainyard Studios Saga
For several years, Rachel and Martin have been integral to the vibrant tapestry of Mainyard Studios. Their journey within the East London co-working spaces has been marked by creativity, collaboration, and a continual quest for innovation. Every interaction with this dynamic duo is a glimpse into their world of ingenious design and thoughtful living.

Scandinavian Loft: Crafting Intelligent Living Spaces
At the core of their creative endeavors lies Scandinavian Loft, a venture dedicated to crafting clever design solutions that transcend the ordinary. Martin and Rachel have become synonymous with redefining homes—transforming them into multifunctional havens that seamlessly integrate living, working, sleeping, and playing.
Exploring Current Projects: The Intersection of Business and Innovation
Diving into the intricacies of their current projects, Martin sheds light on BLaO, the epicenter of his creative business mind. Functioning as both structure and mother ship, BLaO is Martin’s laboratory for business ideation, research, and network exploration. With over two decades of entrepreneurial experience, Martin serves as a guiding force in the startup landscape, offering insights, mentorship, and a trusted network.
In parallel, Rachel spearheads BLaO’s collaboration with “We in Social Tech,” an accelerator program funded by Deutsche Bank. This
initiative focuses on empowering women in technology, providing support, mentorship, and free co-working spaces to female founders in the social tech sector. Rachel and Martin have embraced mentorship roles, contributing to the growth of companies in this groundbreaking program.
As a surprising twist to their portfolio, Martin’s side project involves a decade-long commitment to cycle training. Having trained thousands of children and adults, the pinnacle of their efforts resulted in setting a Guinness World Record—a testament to their dedication to cycling and community engagement.
The Driving Force: Why Scandinavian Loft Does What They Do

At the heart of their creative pursuit lies a profound understanding of the evolving needs of 21st-century urban living. Martin and Rachel recognize the shift in lifestyle, especially in smaller, modern builds and older structures that yearn for rejuvenation. Scandinavian Loft becomes the bridge between these spaces and people’s desires for more adaptable, multi-functional, and creative living.
Carving a Niche: Scandinavian Loft in “Compact Living”
In their quest for innovation, Martin and Rachel have undertaken the challenge of carving out a niche in “compact living.” Through Scandinavian Loft, they experiment with bespoke space-saving solutions, engaging customers, architects, and builders in a continuous dialogue of design evolution. Their journey is not just about building homes; it’s about envisioning a future where space, furniture, and new homes adapt to human needs, ushering in a paradigm shift in design philosophy.
Triumphs, Challenges, and the Entrepreneurial Rollercoaster
Success, for Martin and Rachel, has not been without its challenges. The entrepreneurial rollercoaster they’ve ridden required courage, perseverance, and, above all, self-belief. The challenges became stepping stones, propelling them forward in the competitive world of design and innovation.
Listening to customers, collaborating with partners, and maintaining an openness to feedback have been pivotal in their journey. They’ve embraced a diverse perspective, with Rachel’s background in design and innovation complementing Martin’s expertise in economics and business. Their ability to refine and adapt has been instrumental in creating a business grounded in confidence and innovation.
The Vision Forward: Seeking a CEO and Fundraising for Growth
As they gaze toward the future, Martin and Rachel are not content with merely treading water. Their vision demands momentum, and to achieve this, they are actively seeking an experienced CEO to drive their ambitions forward. Simultaneously, fundraising efforts are underway to expedite the development of their first shippable product range. Modern manufacturing methods and cutting-edge technologies are on the horizon, promising a product range adaptable to the unique needs of their customers.
Balancing the demands of entrepreneurship with family life, the duo recognizes the importance of quality time for reflection, refinement, and personal well-being. Their goal is not just the success of a business but the creation of a sustainable enterprise with a robust and dynamic team.

Joy in the Journey: Simple Pleasures Amidst the Hustle
Amid the hustle and bustle, Martin and Rachel find joy in the simple pleasures of life. Silly conversations, collaborative problem-solving, completing projects, and time spent off the grid are the moments that bring them immense satisfaction. Witnessing their daughter’s growth, helping others, and indulging in Fika on the beach (a delightful blend of coffee and cinnamon buns) are cherished sources of happiness.
A Message to Humanity: Open Minds and Embrace Connection

In a parting message to humanity, Martin and Rachel advocate for open minds, active participation, and the power of hugs. Their message is simple yet profound—an invitation to connect, explore, and embrace the shared journey of life.
As we bid adieu to this week’s Roll Call, the story of Scandinavian Loft unfolds as a testament to innovation, resilience, and the boundless possibilities that arise when creativity meets purpose at Mainyard Studios.
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FAQs Meet Moji & Malii The Folks Of Scandinavian Loft
What sets Scandinavian Loft apart from other design studios?
Scandinavian Loft distinguishes itself by specializing in intelligent design solutions that go beyond aesthetics. Rachel and Martin create adaptable, multi-functional spaces that allow residents to live, work, sleep, and play together.
How does Scandinavian Loft incorporate sustainability into its design philosophy?
Sustainability is a cornerstone of Scandinavian Loft’s ethos. The team actively seeks modern manufacturing methods and technologies that reduce environmental impact. By creating bespoke, space-saving solutions, they promote a more sustainable approach to living and building.
Can you provide examples of successful projects undertaken by Scandinavian Loft?
Scandinavian Loft’s portfolio is rich with diverse projects, from transforming small urban apartments to revamping older buildings for modern living. Notable projects include collaborations with Swedish startups and their involvement in the “We in Social Tech” accelerator, empowering women in technology.
What challenges have Martin and Rachel faced in the entrepreneurial journey with Scandinavian Loft?
The entrepreneurial journey is not without its hurdles. Martin and Rachel openly share their challenges, citing self-belief as a significant hurdle. Their ability to overcome such challenges has been instrumental in shaping Scandinavian Loft into the innovative design force it is today.
How can individuals get involved or collaborate with Scandinavian Loft?
Whether you’re a homeowner looking for design solutions or a potential collaborator, Scandinavian Loft welcomes engagement. Reach out through their online platforms or connect during one of their networking events. The duo values collaboration and is open to exploring new ideas and partnerships.
What is the vision for the future of Scandinavian Loft, and how can supporters contribute?
Scandinavian Loft envisions a future where homes adapt to human needs. Supporters can contribute by engaging with their fundraising efforts, exploring potential partnerships, or simply spreading the word about their innovative approach to design. Every contribution, big or small, propels them closer to realizing their vision.
Conclusion
In conclusion, the story of Scandinavian Loft unfolds as a vibrant thread in the rich tapestry of Mainyard Studios. Martin and Rachel, with their unwavering commitment to intelligent design, have not only transformed living spaces but also created a community of collaboration and innovation. From co-working spaces to sustainable design philosophies, their journey exemplifies the boundless possibilities that arise when creativity meets purpose. As we bid farewell to this week’s Roll Call, we celebrate the ongoing narrative of Scandinavian Loft—a beacon of inspiration at the intersection of design, entrepreneurship, and community building.
